Facebook marketing

Topics without replies are pruned every 365 days. Not moderated.

Moderator: Dux

Post Reply
The man in black
Staff Sergeant
Posts: 395
Joined: Sat Aug 07, 2010 11:37 pm

Facebook marketing

Post by The man in black » Mon Mar 04, 2013 1:36 pm

Anyone got any thoughts on this? I see a ton of stuff like "like and share this page to enter our contest". I figure interacting with the pages I have liked is a good idea as long as it is something like "Good job!" and not "Good job, and if you would like me to sell you something please let me know." Beyond spamming people where do facebook pages screw up or fail to optimize marketing potential?

User avatar
Chessman
Top
Posts: 1465
Joined: Thu Jul 31, 2008 12:12 am

Re: Facebook marketing

Post by Chessman » Mon Mar 04, 2013 1:50 pm

One area they completely screw up is in not communicating with people. This one guy that I admired cause I read his book started a page to market his stuff and I was excited to have some communication with him. But all he did was post his crap. He asked for comments but never responded back to us. When asked questions, he ignored us. His page is now dormant, as he deserves. The hardest thing is that it's about communication and building a relationship with people.
Image

User avatar
WildGorillaMan
Sergeant Commanding
Posts: 9951
Joined: Wed Jan 07, 2009 9:01 pm

Re: Facebook marketing

Post by WildGorillaMan » Mon Mar 04, 2013 1:55 pm

Chessman wrote:One area they completely screw up is in not communicating with people. This one guy that I admired cause I read his book started a page to market his stuff and I was excited to have some communication with him. But all he did was post his crap. He asked for comments but never responded back to us. When asked questions, he ignored us. His page is now dormant, as he deserves. The hardest thing is that it's about communication and building a relationship with people.
This. One of the hardest things to do right is to strike a balance between megaphoning the company message you're trying to send, and adding a level of personality to your interactions. And actually talking to your customers in the comments.

There's that old self help axiom "if you want to be liked you have to be likeable." Well, if you want your stuff to be shared you have to be shareable.
Image
You'll Hurt Your Back

basically I'm Raoul Duke trying to fit into a Philip K. Dick movie remake.

User avatar
syaigh
Sergeant Commanding
Posts: 5678
Joined: Mon Mar 22, 2010 3:29 am
Location: Surrounded by short irrational people

Re: Facebook marketing

Post by syaigh » Mon Mar 04, 2013 2:02 pm

WildGorillaMan wrote:
Chessman wrote:One area they completely screw up is in not communicating with people. This one guy that I admired cause I read his book started a page to market his stuff and I was excited to have some communication with him. But all he did was post his crap. He asked for comments but never responded back to us. When asked questions, he ignored us. His page is now dormant, as he deserves. The hardest thing is that it's about communication and building a relationship with people.
This. One of the hardest things to do right is to strike a balance between megaphoning the company message you're trying to send, and adding a level of personality to your interactions. And actually talking to your customers in the comments.

There's that old self help axiom "if you want to be liked you have to be likeable." Well, if you want your stuff to be shared you have to be shareable.
Quoted for brilliance. :)
Miss Piggy wrote:Never eat more than you can lift.

User avatar
WildGorillaMan
Sergeant Commanding
Posts: 9951
Joined: Wed Jan 07, 2009 9:01 pm

Re: Facebook marketing

Post by WildGorillaMan » Mon Mar 04, 2013 2:06 pm

syaigh wrote: Quoted for brilliance. :)
:blushes:
Image
You'll Hurt Your Back

basically I'm Raoul Duke trying to fit into a Philip K. Dick movie remake.

User avatar
j-cubed
Gunny
Posts: 713
Joined: Wed Dec 05, 2007 12:40 pm

Re: Facebook marketing

Post by j-cubed » Mon Mar 04, 2013 2:14 pm

Agree with the above.
It's about building the virtual relationship with the prospect and customer. If you are not going to put the effort required into it, don't do it. It looks worse to have it just sit there useless.

The man in black
Staff Sergeant
Posts: 395
Joined: Sat Aug 07, 2010 11:37 pm

Re: Facebook marketing

Post by The man in black » Mon Mar 04, 2013 2:17 pm

I have noticed that sometimes I get an alert saying so and so has liked your page but I have more likes than alerts and I guess this is based on privacy settings. Since pages don't really have privacy settings (that I know of) if someone's gym page likes my page do I know that? It would be nice to know exactly what audience I am reaching.

TomFurman
Sergeant Commanding
Posts: 9806
Joined: Fri Dec 09, 2005 3:46 am
Location: Ft. Lauderdale

Re: Facebook marketing

Post by TomFurman » Mon Mar 04, 2013 3:48 pm

Google, "Viralnomics". The author is a former trainer and still sends out training stuff on his email list. He also pairs with the usual Berardi, etc.
However, his observation on social media are very good. It's a very calm view of the whole thing.
"There is only one God, and he doesn't dress like that". - - Captain America

Protobuilder
Sergeant Commanding
Posts: 5025
Joined: Sat Dec 01, 2007 11:51 am

Re: Facebook marketing

Post by Protobuilder » Tue Mar 05, 2013 1:43 am

I generally start by finding a lot of pictures that go with a collection of equally sad stories, along with a call to action. If people feel they can "help" by clicking "like" they will. "My dad promised he would stop beating my sister and take me to Chuck E Cheese" is something that generally works fine. Alternatively, you could have a collection of stupid pictures - lift them from the Random Pic thread here, if you like.

Send out three to five of these posts per week - no need to overdo it in the initial states. Eventually people will pick up on them and share, like and comment. Then, it appears in their friends' feeds.

Inside of a week, your picture could have 80k "likes". Then, you approach businesses and offer the page, after which they change all of the page details. If you have a network of people doing the same thing, it works even quicker.
WildGorillaMan wrote:Enthusiasm combined with no skill whatsoever can sometimes carry the day.

User avatar
baffled
Sergeant Commanding
Posts: 8627
Joined: Fri Dec 04, 2009 5:56 pm

Re: Facebook marketing

Post by baffled » Tue Mar 05, 2013 2:37 am

Terry isn't that far off.

What people and businesses fail with on Facebook is that it's a connection engine. People will buy from fb, but they don't want to be marketed to over and over.

The new rage online is "content marketing", where you build rapport with an audience before ever selling. It used to be called "blogging", but its a little more focused.

Either way, the goal is engagement and community/relationship building. If none of your posts inspire a comment, you're screwed.

Understanding edgerank is important but most of that is handled if you're not hyping and selling nonstop.

On my phone right now, so I can go into it more later if anyone wants, but that's the super simple answer.

Maybe kreator will jump in to give his piece in the meantime.
Whoever would overthrow the Liberty of a Nation, must begin by subduing the Freeness of Speech
- Benjamin Franklin
Image

User avatar
Chessman
Top
Posts: 1465
Joined: Thu Jul 31, 2008 12:12 am

Re: Facebook marketing

Post by Chessman » Tue Mar 05, 2013 3:26 am

TomFurman wrote:Google, "Viralnomics". The author is a former trainer and still sends out training stuff on his email list. He also pairs with the usual Berardi, etc.
However, his observation on social media are very good. It's a very calm view of the whole thing.
WTF? His "observations" are to buy likes and page hits, lie to people, and plagiarize other trainer's material and call it his own. Yeah, i guess it really is the way to get popular if that's all you care about. One of the worst examples of social media marketing.

So while we're on the worst examples, another one is to create a "top one million trainers in the fitness industry" post and stick everyone under the sun's name on the list, and then tag them all to the post. The gurus love to have their massive egos stroked so they'll share it on their pages and their fans will all click on it like the sheep they are. The half of the list that you've never heard of are the ones that are cooperating with the list writer so they can get some exposure, but you have to wonder how much traffic number 58 on the list is getting. The person who created the best-of list will then see a massive hit in traffic. Then they'll try to capitalize on that traffic by pushing their crappy products. But whatever works, right?
Image

Protobuilder
Sergeant Commanding
Posts: 5025
Joined: Sat Dec 01, 2007 11:51 am

Re: Facebook marketing

Post by Protobuilder » Tue Mar 05, 2013 3:51 am

I agree about the connection bit that Chessman, WGM and Baffled said. A mentor of mine has been pushed by his publisher to use social media to promote his more recent book and it makes me cringe how poorly it's being done - lots of promotional announcements but not enough connection. Scrolling through my Facebook feed, most people who do it fairly well are bloggers who engage their readers on a regular basis - when they actually have something to put out, it appears they have a nice response.
WildGorillaMan wrote:Enthusiasm combined with no skill whatsoever can sometimes carry the day.

User avatar
Turdacious
Lifetime IGer
Posts: 20570
Joined: Thu Mar 17, 2005 6:54 am
Location: Upon the eternal throne of the great Republic of Turdistan

Re: Facebook marketing

Post by Turdacious » Tue Mar 05, 2013 3:53 am

The man in black wrote:Anyone got any thoughts on this? I see a ton of stuff like "like and share this page to enter our contest". I figure interacting with the pages I have liked is a good idea as long as it is something like "Good job!" and not "Good job, and if you would like me to sell you something please let me know." Beyond spamming people where do facebook pages screw up or fail to optimize marketing potential?
Get mentioned by THE marketing genius.
"Liberalism is arbitrarily selective in its choice of whose dignity to champion." Adrian Vermeule

User avatar
baffled
Sergeant Commanding
Posts: 8627
Joined: Fri Dec 04, 2009 5:56 pm

Re: Facebook marketing

Post by baffled » Tue Mar 05, 2013 4:19 am

Terry B. wrote:I agree about the connection bit that Chessman, WGM and Baffled said. A mentor of mine has been pushed by his publisher to use social media to promote his more recent book and it makes me cringe how poorly it's being done - lots of promotional announcements but not enough connection. Scrolling through my Facebook feed, most people who do it fairly well are bloggers who engage their readers on a regular basis - when they actually have something to put out, it appears they have a nice response.
Tell him to sign up here and pm me. Seriously.
Whoever would overthrow the Liberty of a Nation, must begin by subduing the Freeness of Speech
- Benjamin Franklin
Image

User avatar
Holland Oates
Lifetime IGer
Posts: 14137
Joined: Thu Feb 07, 2008 8:32 am
Location: GAWD'S Country
Contact:

Re: Facebook marketing

Post by Holland Oates » Tue Mar 05, 2013 5:08 am

Joe Lansdale does a good job on Facebook. He pushes his books, sells signed copies, offers writing advice, and interacts with his followers

User avatar
Crust Bucket
Lord of the thighs
Posts: 18936
Joined: Sun Jan 02, 2005 6:14 pm
Location: Eating a cookie in Bikini Bottom.

Re: Facebook marketing

Post by Crust Bucket » Tue Mar 05, 2013 6:29 am

If anybody want the Sheik to insult you or your friend I be happy i do on the twitter or phone. you email the legend www/theironsheik.org
syaigh wrote: The thought of eating that giant veiny monstrosity makes me want to barf.
You're an ASS!
ImageImage

Post Reply