lasalle wrote:Nice little shit storm brewing on one of my favorite topics: an affiliate opening up across the street from an established box.
http://anonymity.com/http://www.board.c ... hp?t=54074
Barely literate box owner:
Hi Guys
I Have Recently Opened A New Box 8 Weeks Ago In My Home Town.things Are Going Great Due To Alot Of Hard Work.there Is One Other crossfit Here In The City ,that Has A Population Of 2 Million.In 5 Years They Have Managed Only 35-40 Members.In Eight Weeks I Have Managed 25 Full Time And 16 Coming Through The Fundamentals .the Other crossfit have Now Have Decided To Move In 200 Yards From Me Into A Area Of The City I Have Worked Hard To Push The Crossfit Name.
Needless To Say I Am ****ed ,but That Wont Fix The Problem.i Was Wondering If Any Of You Guys Had experienced some Of this Immoral Behavior And What Did You Do About It.
At End Of The Day Cream Rise's To The Top , So I Know I Will Be Ok . It Just Makes More Work Dealin With This , Which Is Hard Enough Already Been A One Man Show
Fat fucker who doesn't own a box, but is happy to tow the line:
Not sure at all how this is "immoral behavior." It's business. Deal with it or fade away.
Annoying brown shirt motherfucker:
If I had an affiliate open accross the street from me I would:
1. Charge 50% MORE than them, and work hard to prove we are worth it.
2. I would refer people to them who say my price is too high. I would edify them at any opportunity (unless they are undesireable- in which case I would just keep my mouth shut).
3. I would reach out to them and offer any assistance I could.
4. I would see if they would like to co-market and split costs.
5. I would try to stage events and workshops in coordination with them and present a united and encouraging front.
6. I would car-pool to the games.
Realist about to find himself banned:
Quote:
Originally Posted by Jason Flora View Post
Glassman says Crossfits can be like Starbucks... There can be one on every corner...
Not that I particularly disagree, but keep in mind this is coming from the guy who collects $2000 per year per affiliate, so it is in his best interest to have one on every corner. I would be interesting to see some research or studies to back this up.
This thread will likely disappear in a few minutes...
This is known as encroachment. The best systems have data-driven analyses, but franchisees always seek territory protection. Some franchisors and distributors protect territories by contract, some by policy without contractual protection, and others don't protect. It's rare not to protect at all as most prospective franchisees are smart enough to want to have protection to build their business.
The affiliates are sheep if they don't form an independent franchisee association (or affiliate association or whatever you want to call it) to negotiate with Crossfit to protect themselves on issues like encroachment, fees, quality control, marketing, public relations, and the RRG. Associations are very powerful. For example, as leverage they could say, "Do X,Y, and Z or we'll all change our name to [hot name], improve standards, and leave you behind." There's no need to reinvent the wheel as hundreds of systems have associations, and some organizations provide ready-to-go by-laws, funding mechanisms, etc. They can cost very little to run.
The real question is whether affiliates want to protect their livelihoods, investment and reputation, and whether they're willing to stand up and demand to be treated fairly.