Oh Lance....even the road to defeat is gilded.
http://online.wsj.com/article/SB1000087 ... 60282.htmlSo when he seeks to compete in a triathlon—a sport whose popularity ranks far below that of, say, bass fishing—his magnetism makes an unthinkable question suddenly thinkable: Does the number of extra enrollments he brings to an event outweigh the loss of certification by USA Triathlon?
Faced with that very question this month was the Half Full Triathlon in Maryland. For two years running, it had boasted USAT certification, a distinction that lowers insurance rates while offering professionals a chance to boost their international rankings.
But when presented with a recent race request from Armstrong, Half Full for this year decided to sacrifice its USAT certification. And it paid off. After announcing last Thursday that Armstrong would participate in the Oct. 7 race, enrollment jumped 20%, said race executive Brian Satola.